How The Gifting App Works
A simple loop that gets smarter the more you use it.
1. Create a recipient profile
Add a child, parent, partner, godchild or friend. A profile photo, date of birth and relationship are enough to start.
2. Add interests, traits and preferences
Pick from rich default catalogues, sports, STEM, nature, experiences, or add your own. Tag personality traits and parent preferences like screen-free or sensory-friendly.
3. Get personalised Gift DNA recommendations
Choose an occasion and budget. Our AI concierge generates thoughtful ideas with a match score and a clear 'why this fits' for every suggestion.
4. Save, reserve, buy and track
Save ideas to gift boards, share with family so nobody buys duplicates, and track the gift through purchased, given and received.
5. Send a Thank You Moment
Capture the reaction with a quick note and photo. It's saved to a recipient's memory feed so the moment isn't lost.
6. Remember
Birthdays, anniversaries and Christmas come round again. Your profiles get smarter every year.