Simple, honest pricing
Start free and feel the magic. Upgrade when you're gifting for the whole family.
Free
Try it£0forever
- 1 recipient
- 1 AI gift search a month
- 1 shareable wishlist
- Important dates & reminders
- Guests view & suggest free
Basic
Great value£1.99/month
- 5 recipients
- 10 AI gift searches a month
- Unlimited wishlists
- Gift history & mark as bought
- Important dates & reminders
Premium Parent
Most popular£9.99/month
- Unlimited recipients & searches
- Gift boards & family sharing
- Christmas Command Centre
- Memories
- Verify, compare & watch prices
- "More like this" ideas
| Compare plans | Free | Basic | Premium Parent |
|---|---|---|---|
| Recipients | 1 | 5 | Unlimited |
| AI gift searches | 1 / month | 10 / month | Unlimited |
| Interests, traits & preferences | |||
| Shareable wishlists | 1 | Unlimited | Unlimited |
| Important dates & reminders | |||
| Gift history & mark as bought | View only | ||
| Gift boards & family sharing | |||
| Christmas Command Centre | |||
| Memories | |||
| Verify, compare & watch prices | |||
| "More like this" ideas |
Questions
What counts as a gift search?
Each time you press Generate gift ideas for a recipient. Browsing, saving and dismissing ideas is free.
Can I cancel any time?
Yes. Manage or cancel from your profile in a couple of clicks — you keep your plan until the end of the period you've paid for.
Do family and friends need to pay?
Never. Anyone you share a wishlist or board with can view it and suggest or reserve gifts for free.
How do bonus searches work?
Invite a friend with your link from your profile. When they join, you both get 3 extra searches that never expire.
What happens if I downgrade?
Nothing is deleted. Anything above your new plan's limits stays visible; you just can't add more until you upgrade again.